About Us

Philosophy

Differences

Squires Public Relations is committed to exceeding your expectations in every way. In the competitive arena of public relations service, Squires PR offers several distinct advantages.

Targeted pitching. Since the advent of the Internet, over-worked PR practicioners have adopted a practice of mass-emailing press releases to thousands of reporters at a time. As a result, reporters receive hundreds of pitches a day, and the vast majority are viewed as "spam."

To break through the clutter and get your story noticed, we research individual reporters and craft targeted pitches and press releases to fit their needs. Once we have their attention, we deliver everything the reporter needs to complete a story. Of course this approach takes more time, but it has a much higher success ratio. Reporters usually thank us for making their job so much easier.

We get media placements other publicists would kill for. Very few publicists are able to break their clients into the key media outlets relevant to their industries as quickly as we have. Most of our clients have appeared in top-tier national and major market media within a month or two of working with us.

We're ethical. At Squires Public Relations, we know our continued success rides on our reputation and great referrals from our clients. We promise not to take your money unless we're sure we can get results.

We look at the big picture. Without a focused strategy, even the best publicity can result in nothing more than temporary fame. So before we start pitching your project, we outline a custom publicity plan, aligned to meet your overall business or career objectives. We set short, medium, and long-term goals, parlaying every success to advance your project to the next level.

We sweat the details. We don't just get you a story -- we get the story right. From delivering your key messages to making sure your name is spelled correctly, we work harder and our results prove it.