Custom Public Relations Campaigns

We develop custom campaigns for your general PR needs, or for special projects such as events, new business launches, store grand openings, etc.

Media analysis. We carefully analyze the media landscape prior to formulating your PR strategy.

Publicity planning. Whether it's a special event or a 5-year project, all of our publicity efforts start with strategic planning. Our publicity plans are crafted specifically to meet your needs and expectations. We encourage you to take part in this critical stage.

Communication materials. We develop a variety of materials that bring clarity to your key messages, including: press kits, bios, news releases, pitch letters, backgrounders, fact sheets, one sheets, boilerplates, and more.

Media pitching. We carefully select the individual editors, reporters, and producers, and develop custom pitches to fit their needs. This approach takes longer than pitching everyone the same way, but has a much higher success rate.

Media coaching. We train you to look and feel relaxed during interviews, and how to "stay on message."

Clip and status reports. We provide you with your media clips and update you regularly with pitch reports.